Monday, December 22, 2014

The Crossroads Communications network renames and rebrands itself

An interesting story in the National Post a couple of days ago.

Reporter Claire Brownell reports on changes to Christian broadcasting in Canada.

She concentrates of Oakville, Ont. bible teacher Bruxy Cavey who has his virtual parishoners go to 15 movie theaters around the province to hear his sermons.

Buried in the story ia news that Crossroads made some changes in September. It's now Yes TV on air, and has started to air reality shows like The Biggest Loser, in an attempt to get viewers.

Lorna Dueck hosts a program on the channel, Context With Lorna Dueck. She flat out says that no Canadian christian TV show can survive without donations. Her program airs on Global "in an arrangement similar to purchasing an infomercial".

More details in the story, but it looks to me like Yes TV maye be having to make a virtue out of a necessity.