The sports card collector mindset invades the snack industry

If you're familiar with sports cards, you'll know that some of the most prized artifacts can be never opened boxes or packs of cards. That small pack of never opened cards could have that Wayne Gretzky or Marv Throneberry rookie card...or it could not.

Well, mindful of the "giant Cheeto" about the size of a quarter that was bid up to a mock bid of a zillion dollars, some eBay wag is offering for auction a new, unopened bag of Cheetos. It could have a giant Cheeto that could pay for your retirement...but why ruin the bag's value by opening it to look?

Of the 461 people who have taken a look, no one has bid the $4 US reserve price yet.