"Talkshows are as populist—and as spontaneous—as the WWE."
Think that talk radio is a tool for conservatives to do an end run around the media? Read what my friend Kevin Michael Grace, a former talk radio producer for many years, has to write on the subject. Especially the parts where he explains that everything from the formats of the program to the technology of radio favours the host and producers.
Food for thought. There is a "conservative" audience out there, that's true. But, they can be made to conform to (or indirectly support) the host's own prejudices, and Kevin explains how that can be made to happen.