Sunday, January 19, 2003

Dennis the Menace is dumped by Dairy Queen

In an article on George Flint, a retiring owner of the local Dairy Queen, the January 8 Alberni Valley Times notes that the DQ chain will be dumping Dennis the Menace as their advertising mascot:

"While you and I might recognize them, the younger people don't know who Dennis the Menace is," Flint said. Dairy Queen is getting a new menu -- and a new name Along with a move back to an open grill and healthier menu options, Flint said the sign out front will soon change from Dairy Queen to DQ Chill and Grill, in an effort to focus more on the food.

I'm not sure that this is wise, as I always liked their ice milk treats better than the burgers, which were okay. They should lead with their strength, and Dairy Queen is one of the few places that you can get traditional hot fudge sundaes and banana splits. (Not to mention, Blizzards and Dilly Bars...mmmm.)